After successfully entered Taiwan a year ago, Dunkin' Donuts, the world's biggest donut chain, has signed a new contract with its franchisee, Mercuries Taiwan, to open new stores in eastern China.
Dunkin' Donuts will first open new stores in Shanghai, Jiangsu and Zhejiang and the first flagship store will be opened in Shanghai this spring. The company plans to open 100 new stores in eastern China in the coming years.
Dunkin' Donuts says the company has completed some investigations about the local market. The sweetness of the donuts will be adjusted in accordance with the taste of local customers. In addition, a series of tea drinks, including the traditional Chinese tea and Western-style tea, will be introduced to meet the needs of Chinese customers.
Founded in 1950, Dunkin' Donuts is one of the world's biggest coffee and baking food chain brands. Specialized in hot coffee, iced coffee and donut, its business volume is at the top of American fast food industry. Dunkin' Donuts now has more than 7,200 stores in 31 countries and regions around the world.