Retailing, Franchising, and Consumerism Business Intelligence in China

Berghaus Plans To Open 200 Stores In China

Berghaus, a British outdoor clothing and equipment brand, has announced plans to open 200 stores across China.

Berghaus has signed a six-year contract with Symphony Resources, a subsidiary of the Hong Kong listed Symphony Holdings to jointly expand the businesses of Berghaus in China.

Allan Chan, general manager of Symphony Resources, stated that the emerging outdoor activities market in China has a great potential and this is a perfect time for Berghaus to enter the market.

Taking its expansion in Asia as a key strategy in becoming one of the world's top five outdoor brands, Berghaus plans to open 400 stores in Asia in the next five years, of which 200 will be located in China. At present, Berghaus has 24 stores in South Korea and it has extended its brand's reach in Japan by signing a five-year agreement with licensee Arugo Active earlier this year.

Founded in Newcastle upon Tyne, the company was renamed Berghaus because of its standing in the German market.

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