The international cosmetics retailer Sephora will open a store in Hong Kong on September 26, 2008, marking its formal entry into the SAR.
Located in Hollywood Plaza, Mongkok, the new Sephora store has two floors and a total area of 500 square meters. Products sold in the store range from first-tier international brands to exclusive brands, covering make-up products, skincare products, body products, and beauty tools. In addition, a complete set of own-brand products of Sephora will also be sold there. The company plans to open 15 new stores in Hong Kong in the next five years.
Founded in 1969 in Limoges, France, Sephora is a leading retail beauty chain in Europe. As a cosmetics retail store brand of LVMH, Sephora now owns over 1,000 stores and specialty counters in cities in 23 countries and regions, including Paris, New York, Milan, Los Angeles, and San Francisco. The brand formally entered the Chinese market in 2005 and by August 2008, it had opened 42 retail stores in 16 Chinese cities.