Retailing, Franchising, and Consumerism Business Intelligence in China

Xinhua Bookstore To Set Up Online Retail Network

After a year-long preparation period, China's Xinhua Bookstore is finally starting its online sales business by cooperating with seven bookstores, including Beijing Books Building, Wangfujing Bookstore, and Zhongguancun Bookstore.

The Xinhua Bookstore website, named, was opened in November 2007. However, the website did not launch retail sales business at that time and it mainly focused on consulting activities about books. After the preparation period, the website will shift its focus to the sales of books and the price of books sold on the website will be much lower than those in its general bookstores.

As a traditional Chinese bookstore brand, Xinhua Bookstore aims to expand its market through a low-price strategy. A representative of the Beijing Xinhua Bookstore told local media that online bookstores have became the mainstream in the sales of books and the opening of their online store was also a move to adapt to people's buying habits.

3 Comments on "Xinhua Bookstore To Set Up Online Retail Network"

  1. Do you have any contact information for someone in development at Xinhua that you could pass along?

  2. I want to buy a book who created by a chinese star named Hu Ge (胡歌), the book's title is 莘福的拾荒者, I'm from Indonesia. Can you tell me how to buy the book by online ?Please send me email for the detail information include the book's cover picture, I just want to make sure that is the book I want.Thanks.

  3. sheryl dungo | June 30, 2009 at 7:27 pm |

    im here in shanghai i searce your web i want to buy some medicine for me,for gallstone,can i go to xinhua bookstore here in nanjing xi lu shimen yi lu to buy that.. thank's

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