The English football club Manchester United, which is noted for its aggressive marketing of memorabilia, has opened an experience store in Macau.
This is the club's first experience flagship store in Asia and former MU players Bryan Robson and Brian McClair attended the opening ceremony.
Located in the Venetian Macao where MU players stayed during their visit to Macau in 2007, the Manchester United Experience store offers interactive matches and exhibitions.
In addition, equipment will be installed in the store, on which customers can test their football skills and teaching ability as a coach. Manchester United's various products are sold in the store.
Bryan Robson, former captain of Manchester United said the experience store truly showed the spirit and the atmosphere of their great club. The surprising technologies gave you the feeling that you were really in the locker room and player channel of Old Trafford.
David Gill, president of Manchester United, said the Manchester United Experience store could meet all expectations and it was an exciting gift to the Asian football funs. They believed the store would become another attraction for the Venetian Macao.