Chinese sports supplies brand Lining has said that it will open its first store outside the Asia region in the United States in January 2010.
In addition, the company will open a badminton products specialty store in Hong Kong before the end of December 2009 as a preparation for its internationalization.
Zhang Zhiyong, the CEO of Lining, told local media that Lining is expected to become one of the top five sports brands in the world by 2018. At that time, over 20% of its revenue will be from overseas markets.
At present, Lining has opened retail stores in Singapore and Hong Kong. It plans to open 70 to 100 badminton specialty stores in Southeast Asia before the end of the year.