Retailing, Franchising, and Consumerism Business Intelligence in China


Japan's Lawson Enters Chongqing Retail Market

Lawson, Inc., the second largest chain convenience store group in Japan, has opened its first convenience store in Chongqing's Liangjiang New Area, reportedly ending Chongqing's history without a 24-hour convenience store.

Lawson's new convenience store in Chongqing is operated around-the-clock. With an area of 200 square meters, it mainly provides daily commodities and fast food.

Taoranju, Chongqing-based food and beverage group and the company that provides fast food to Lawson, told local media that there will be 19 kinds of food served at Lawson's convenience store, including eight kinds of Chinese-type fast food, five sushi products, and six onigiri products. For the next step, Taoranju will establish a production base and a distribution center in Liangjiang New Area to improve its delivery capacity.

In addition, Lawson's second convenience store in Chongqing will be launched at the end of September 2010, with an area of over 100 square meters. Lawson said it plans to open 30 convenience stores in Chongqing before the end of this year.

Founded in April 1975, Lawson, Inc. is the second largest chain convenience store group in Japan and the only Japanese convenience store enterprise that has deployed its sites across Japan. It now has nearly 9,000 stores in Japan.




1 Comment on "Japan's Lawson Enters Chongqing Retail Market"

  1. Is 'Lawson' accepting a franchisee who wants to operate same in elsewhere?

    Please convey my message.

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