Retailing, Franchising, and Consumerism Business Intelligence in China

Meituan Dianping Announces New Personnel Appointments

Chinese online classified information and group buying provider Meituan Dianping announced new personnel appointments.

Chen Ye, Meituan Dianping's senior vice president and head of advertising platform, will depart the company due to personal reasons. Meanwhile, Zhang Chuan, senior vice president of Meituan Dianping, will oversee the advertising platform business and continue to report to the group's chief executive officer Wang Xing.

In November 2015, Meituan Dianping announced its structural adjustments after its merger, including the newly established advertising platform unit. This unit is responsible for the building of a unified advertising service platform of Meituan Dianping and Chen was appointed head of this unit. Prior to that, Chen was executive and head of the advertising platform business of

During his two and half years' service at Meituan Dianping, Chen led the advertising platform to provide high-quality smart advertising products and system services to various business lines of the group, driving Meituan Dianping's advertising business to new heights.

The email also announced that Zhang will hold a concurrent post as head of its advertising platform.

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