Retailing, Franchising, and Consumerism Business Intelligence in China

branding

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American Internet Retailer Rebrands For China

Amazon has announced that its brand name Joyo Amazon has been formally changed to Amazon China and it will launch a shorter domain name Z.cn for its Chinese website to fully embrace its global identity….



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Peak Plans IPO In Hong Kong

According to reports in the Hong Kong media, the Chinese sportswear brand Peak plans to launch an initial public offering in Hong Kong in September 2009, and the company aims to raise financing of USD200…