In terms of increased brand awareness Chinese sportswear retailer Li Ning was a clear Olympic winner — despite the UDS866 million invested in sponsorship by 12 global brands, including Adidas which is an official Olympic…
According to LiNing's half year report, the company's business developed rapidly in the first six months of 2008 and its net profits increased by 68.3% to CNY333.7 million.
Dazhong Electronics has recently released a sales report on its appliances sales during the 2008 Olympic Games and Mao Xiaojun, general manager of Dazhong, said that the company's net profits doubled in the first six…
According to local media, the four McDonald's restaurants that opened in Olympic stadiums will be shut down in late August as the close of the 2008 Beijing Olympic Games on is on August 24 and…
To ensure consumers can watch the Olympic Games while shopping, Suning has set up Olympic broadcasting areas in its 600 stores across China.
To ensure food safety during the 2008 Beijing Olympic Games, Shandong Bureau of Quality and Technical Supervision will promote a food safety tracking system in major food manufacturers' premises across the province.
Metro says it has established partnership with 15 Olympic suppliers, including some Olympic official catering service providers.
According to Lai Shixian, COO of Anta Sports Products, the company plans to open 600 new shops in Mainland China and the total number of its shops will reach 5,300.
Asahi Breweries and Itochu Corporation have announced the establishment of a milk company in Shandong Province, China.
ITAT, the international apparel brand and department store chain, has signed a strategic cooperation agreement with Sports Direct in Shenzhen.