Retailing, Franchising, and Consumerism Business Intelligence in China

July 2006

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Starwood Signs Two New Chinese Four Points

Starwood Hotels & Resorts continues its aggressive expansion in China with the signing of two new hotels, the Four Points by Sheraton Tianjin, Zhongshan and the Four Points by Sheraton Hangzhou, Binjiang.

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Chinese Scholars Condemn New KFC Chicken Ad

Fast food chain Kentucky Fried Chicken (KFC) has stirred up strong dissatisfaction among Chinese intellectuals for using a traditional Chinese Taoist monk's image to advertise its chicken sandwich.

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Three Home Appliance Giants Brew Merger

Local media report that Gome, the biggest home appliance retailer in China, will soon merge with the other two Chinese electronics retailing giants, Yongle and Dazhong, and the three companies have already reached a preliminary…